QR codes are versatile tools for modern marketing strategies. Businesses can embed QR codes in ads, posters, or products, offering quick access to websites, discounts, or exclusive content.

Scanning a QR code engages customers instantly, bridging the physical and digital worlds, enhancing interactions, and driving brand engagement and sales.

When scanned by a smartphone or QR reader, the code is decoded, revealing the embedded data, such as URLs, text, or contact details. Error correction allows for accurate retrieval even if parts of the code are damaged or obscured. Knowing this, I leveraged my graphic design skills to create visually compelling graphics that capture the attention of passersby and invite them to explore more. I took these graphics and printed them as stickers, pasting them around town in a guerilla marketing approach to advertise my smartphone app, Syndicate.

QR Codes can also be configured dynamically; this means you can change what website they go to, even after they’re printed. I made sure to incorporate this feature in case I needed to edit things later. 

Google Analytics was also leveraged to track the results and success of this campaign.

Using UTM codes, I was able to ascertain the exact moments when people scanned my QR code and compare it to regular website traffic. I was able to pinpoint the time and place of their scan and this helped me make better sense of my efforts.